About

Anne Feeney MA, B.Eng. Hons

Anne is passionate about supporting others to transform and grow into the leaders they wish to become; enabling them to deliver against demanding business goals. She does this using a blend of psychology-based coaching and facilitation interventions interwoven with the latest academic research and her 18 years of professional leadership experience in the Telecoms and IT industry.

Typically, she works with her clients and their teams at times when they need to increase strategic impact and influence, deliver change or improve team performances. Her work is tailored to deliver maximum value within operational constraints.

At the age thirty three she was made a Director of a FSTE top-five telecoms manufacturer and within 18 months she was their most successful International Sales Director by revenue growth. After which she was promoted to VP of International Sales and was given direct reports in five countries. Career highlights include creating a new £30m business from nothing with her client BT Worldwide in territories such as the Netherlands, Germany, Switzerland, Spain, Italy, France, Malaysia, South Korea and NZ.

She has managed £million P&L’s and had sign-off up to £10m for the manufacture of bespoke technology and service developments. Over her career in corporate account management she has personally closed hundreds of millions of pounds worth of business and successfully led teams with targets up to £361M.

Anne became inspired by the desire to help others to achieve success. To move from practitioner to guide she undertook two years of therapy training and completed a Masters in Psychological Coaching at Metanoia – achieving Distinction for her dissertation on the ‘Nature and Process of Transformational Coaching’. Anne has recently been appointed as a Visiting Fellow at Cranfield School of Management.

Anne led the first work-based learning Masters in Leading Sales Transformation delivered to SAP. This is a global leadership programme for 34 of SAP’s elite sales directors and managers from 22 different countries. She co-authored and facilitated Modules on transformational leadership, change and coaching.

Clients Anne has worked with include:
BT, Hewlett Packard, SAP, Oracle, AON, Barclays, LEGO Education, Sony, CHEP, Booking.com and the the Bank Workers Charity.

Contact Anne now for an informal discussion about your organisation’s needs.